The Principles Of Effective Web Design
Effective web design is an elusive concept to many people. They create their own websites with lofty goals but do not see the results that they had envisioned. What went wrong? The truth is that websites are an effective medium for businesses if they are done professionally. The principles of effective web design are a rare combination of complex ideas presented in a simple, easy-to-use format.
Simplicity
Simplicity is one of the main principles of effective web design. Visitors to web sites do not want to have to think. They just want to find what they are looking for with as little trouble as possible.
Speed
Visitors to web sites want to be able to find what they are looking for from a web site as quickly as possible. This begins with the loading of the website itself. A website that takes too long to may be skipped in favor of one that loads quickly.
Usability
A website should be visually appealing but simple. It should catch the visitor's attention and be laid out in a way that makes sense to a first time visitor. There should be a logical progression that leads the visitor from the main page to wherever he or she will find what inspired the initial search.
Effectiveness
A website is a sales pitch. It is a chance, albeit a brief one, to garner a visitor's attention and to make a sale. The sales pitch must be tailored to the business, the target clientele, and current internet market preferences. The right sales pitch will earn sales and repeat customers.
Find-ability
Before any website can be effective, it has to be found. Search engine optimization techniques must be employed, social networking sites utilized, and banner advertising considered. Any method of advertising that could increase the number of visitors to a website should be considered and implemented if it will help to make that website a success.
How Ethos Web Studio Uses These Principles
We, at Ethos Web Studio, understand these principles not only as concepts but as practical applications. More than that, we know exactly how to carry these principles out in the ways that will best suit your business and your goals. We design, develop, and market your website to make it the vehicle to your future successes.